Hello, my name is LaTecia Yarbrough, and I'm the founder of iRise Wellness, a non-profit dedicated to promoting holistic wellness for people of color through community engagement. I founded this organization because I personally struggled with wellness and mental health, and even contemplated taking my own life during the pandemic due to difficulties in processing my emotions. However, as I started to share my struggles with others in the community, I realized that many people of color faced similar challenges in their wellness journeys.
While society often perceives people of color as resilient and able to endure injustice, the truth is that we all need support and help at times. With this realization, I founded iRise Wellness with the intention of changing the narrative and emphasizing the importance of promoting holistic wellness for people of color.
Our ultimate goal is to create a safe and supportive space where people of color feel heard, valued, and supported on their wellness journeys. We believe that every individual's story matters, including those of their friends, family, and the wider community. Our mission is to empower people of color to be themselves and to choose their own paths toward improved health and well-being. As a brand, we value and uplift people of color, letting them know that they matter and that they have a community of support behind them at iRise Wellness.